HEYDUDE x THE BIG LEBOWSKI

Who wouldn’t love the chance to collaborate on The Big Lebowski campaign? I had an absolute blast taking this iconic film and transforming it into a unique identity for the 360 campaign. We shot on location, and I played a key role in supporting with models, scouting locations, and wardrobe styling. The goal was to capture the vintage aesthetic that The Big Lebowski is known for. To enhance the campaign’s visual impact, we incorporated key features from the movie as design elements, crafting a distinct look that truly represents the essence of the film.