For our 2024 RODEOHOUSTON collaboration, I had the privilege of leading Art Direction, Production Direction, and the overall Look & Feel for the 360 campaign. This campaign was product-focused, with a strong emphasis on highlighting the Rodeo fandom. As someone who’s from Houston and has experienced my fair share of Rodeo events, it was a true pleasure to take the lead on this campaign and infuse some authentic southern charm into the creative direction.