HEYDUDE x COLLEGIATE

I take immense pride in my involvement with the Collegiate Collection campaign. Being the creative lead, I spearheaded the revamp of the creative direction, tailoring it to resonate with younger audiences effectively. From conceptualization to the delivery of final assets, every aspect of the campaign bore my creative touch. I meticulously curated and managed every detail, from hiring models to art directing photoshoots. Witnessing the fruition of our hard work through a remarkable sell-through of products, heightened social media engagement, and a rejuvenated brand image for HEYDUDE filled me with sheer excitement and satisfaction.